Latest News
In-N-Out Burger: How Pop-Ups Protect Their Trademark
Intellectual Property: 27 June 2025
In-N-Out Burger is a hugely popular American fast-food chain without permanent locations in Australia. However, they have held several successful one-day pop-up events in Sydney, Melbourne, Brisbane, and Canberra. If asked, people tend to assume they are ‘testing the waters in Australia’ for marketing and brand awareness or maybe considering a permanent store.
IP Update: International trade marks during the COVID-19 Crisis
Intellectual Property: 02 April 2020
High Court says Wine and Beer are the Same Thing (well, almost . . .)
Intellectual Property: 23 March 2019
Design by: Cabria Design. Site by: Flux Creative